The Sexiest Beauty is YOU!  Sexy Beauty for Everyone.

Inspired by retro bombshells who personify individuality and modern women and men expressing themselves in authentic and empowering ways.  We believe that sexy is a state of mind and actions. #SexyIsAsSexyDoes. Being true to yourself. We embrace the unconventionally, daringly, uniquely beautiful.

The Sexiest Beauty high-performance longwear formulas deliver power for hours. Empower your sexy with the tools to be the best you can be, to suit up and show up with the power of lipstick. While some say eyes are the window to the soul, we say Lips are the doorway to your truth. Your words have power. Be seen. Be heard. Speak your truth. #SpeakYourSexy.  Go forth, live life to its Sexiest!


For over 25 years Heather Fink has been developing world-class beauty products for some of the sexiest, most sophisticated, provocative, edgy, fashion-forward brands in the world.  She led the teams at Victoria’s Secret Beauty, MAC, essie, bebe and Agent Provocateur in the creation of some of the most iconic products ever seen in beauty, and has the privilege of partnering with the best creative talents, labs and suppliers from around the world.  Her experiences at L'Oréal, Lauder, The Limited, Interparfums and QVC afford her enormous insights and resources related to trend, innovation and the beauty marketplace.  

Heather was inspired to fuse the elements from her vast history with the powerful voices of real people speaking their truth to create a brand with an authentic point of view redefining the global concept of “The Sexiest Beauty”. 




Inspo was their “lifelong love of sexy beauties”

Package Design/Art Direction : Santo Fareri of SRF Design, NYC
Photography : Oskar Martinez of Oskar Martinez, NY