SEEN ON PR Distribution

Restore Youthful Radiance


Be Safe, Stay Sexy

Smeared Lipstick? Problem solved!  I created the Mattesheen Liquid Lipstick to stay with you even under a face mask so you can get back to your flawless best. ~ Heather, Founder

ROSES ARE RED | Perfume & Lipstick Escentials


Get lipstick, support Beautiful Self year 'round!

When you buy any SEXY NUDES LIP TRIO or WARRIOR RED LIPSTICK from our website forever indefinitely, Beautiful Self gets a $10 donation!!! 

In this clip, Beautiful Self Co-Founder Jillian is wearing Naughty Nude from the SEXY NUDES LIP TRIO I | NUDE NUDES. The Sexiest Beauty Founder Heather is in Warrior Red from the SEXY NUDES LIP TRIO III | NUDE REDS


I love these products! Used the liquid matte lipstick in red so that I’d still have lipstick on for a performance. First time EVER that I looked in the mirror after a performance and still had lipstick on! I adore that it stays like a stain, but looks like a lipstick. It’s NOT sticky. Hallelujah! The gloss I bought made it so pretty like a regular lipstick. I love the gloss too! Beautiful and emollient on its own. I’ll be ordering more colors! 

Eileen Oddo ~ Concert Pianist & Piano Teacher

I absolutely love that both formulas are not only super saturated and luxe in texture but also with versatile build ability. Range of use is crucial whether you're a pro beauty artist or an everyday beauty queen... options are EVERYTHING!

Dawn Nicole ~ Celebrity Make-Up Artist

Dance-proof, drink-proof and kiss-proof. Everything a dancer needs for a night on the town, on or off stage. Lasted thru 4 hours of sweaty dancing.... I'm obsessed.

Daniela ~ Dancer & "Downtown Show Pony"

I am a make-up Maven who truly searches the world for products that perform. I have been on the hunt forever for long wear lipstick that actually stays on!!! Nothing worked for me and I felt that I had tried literally EVERYTHING!!!! I bought your matte liquid lipstick on a lark and was surprised that it actually stayed on through eating, drinking etc. It is my new HG!!!️

Jennifer G ~ Make-up Maven

This lipstick line is amazing. I wear my lipstick under my mask everyday. I feel so good when I take off my mask and see beautiful lips. This line stays on so well. This specific color is so beautiful.. it is like a muted daytime red. I feel like this shade (warrior red) would look good on everyone. I am not going to lie ... I do sport Red AF during the day as well. I am a lipstick wearing girl and this line is my favorite. I love to give it as a gift because I think everyone needs the Sexiest Beauty in their life.

Bridget B ~ Professional Hairstylist