Our Story

THE SEXIEST BEAUTY IS YOU! SEXY BEAUTY FOR EVERYONE.

Inspired by retro bombshells who personify individuality and modern women and men expressing themselves in authentic and empowering ways. We believe that sexy is a state of mind and actions. #SexyIsAsSexyDoes. Being true to yourself. Unconventionally, daringly, uniquely beautiful. Our luxurious, high-performance beauty essentials deliver power for hours. Empower your sexy with the tools to suit up and show up, to be the best you can be. Be seen. Be heard. Speak your truth. #SpeakYourSexy. Go forth, live life to its Sexiest!

Brand Mission

To challenge traditional beauty standards and redefine what sexy looks like with diversity.

To represent sexiness inclusively, for all ages, shapes and sizes, colors and creeds, orientations and gender identities.

To create amazing beauty products that empower and inspire you to share your unique sexiness.

To be of service to the global community. Giving back goes hand in hand with great product.

The Products

High-performance formulas for all skin types feature longwearing comfort with no bleeding, feathering, dripping or creasing.

~ Emollient conditioners replenish, nourish & nurture.

~ Universal shades for all skintones are balanced, neutral-based colors developed with exacting detail in trials around the world.

~ Toxin-Free, Cruelty-Free. Paraben-Free. Hypo-Allergenic. Eco-Conscious, Made in USA.

Shop Lipsticks & Gloss

Inspiration

“I sensed from an early age the transformative power of beauty products. As a little girl I even tried inventing my own liquid lipstick, sitting at my grandmother’s vanity applying her bright red nail polish to my lips (don’t try that at home!) and feeling the instant impact of this magical accessory.

To this day if I only put on 1 thing before I leave my house, it’s lipstick. It’s a classy suit of confidence armor and I feel empowered to conquer anything.

Maya Angelou says people will never forget how you made them feel. My mission is to create a brand that makes you feel more confident, empowered to be the best you can be. So that’s what I set out to do, to bring the power and pleasure of this tool to others." ~ Heather

Founder

Heather Fink knows sexy beauty. For over 30 years she has been developing world-class beauty products for some of the sexiest, edgiest, most sophisticated, provocative, fashion-forward brands in the world. She led the teams at Victoria’s Secret, MAC, essie, bebe and Agent Provocateur in the creation of some of the most iconic beauty products ever seen, and has the privilege of partnering with the best creative talents, labs and suppliers from around the world. Her experiences at L'Oréal, Lauder, The Limited, Interparfums and QVC afford her enormous insights and resources related to trend, innovation and the beauty marketplace.

Heather was inspired to fuse the elements from her vast history with the powerful voices of real people speaking their truth to create a brand with an authentic point of view redefining the global concept of “The Sexiest Beauty”.