This Indie Lipstick Brand is Making Hand Sanitizer for its Customers by CEW Cosmetic Executive Women

"The Sexiest Beauty is making bold moves to give back during the COVID-19 health crisis. A boutique lipstick brand that was founded on the principles of inclusivity and self-expression, Founder and CEO, Heather Fink, is not only donating funds to relief efforts, but also tackling the recent hand sanitizer shortage by creating her own. The is effort is a large one for an indie brand that generates less than $5 million in annual retail sales. “At my size I can make things up as I go, and execute on decisions really quickly,” said Heather, an industry vet who has previously held roles at Victoria’s Secret, M.A.C, and Agent Provocateur." -CEW Cosmetic Executive Women

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