"Heather Fink, CEO and founder of The Sexiest Beauty, a client of Virtooal, was on the hunt for web-based VTO prior to the pandemic. "As a smaller brand with limited distribution and focus on bringing in new customers, I knew that it would be helpful to give shoppers the opportunity to 'try on' our lip colors before buying,"says Fink. "I was searching for the next best option after a physical tester and, then, COVID hit. Customers were shopping from home more than ever. It became even more critical." - Beauty Independent
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